Over the past few months, I’ve been working with the extraordinarily talented Mariana Wallig of Marble Sharp (a graphic design studio) to design my brand identity. Today, we’re launching the new website design, which is a huge milestone for us. Mariana designed my logo, website, business cards (pictured below), and letterhead. Her work has consistently blown me away. When we started, I thought that she would create these things for me and that over time I’d settle into them, and eventually they’d feel like “me”.
I was completely wrong.
Every single thing that she has designed has felt like it belongs to me, right from the start. The design leans heavily on my Indian heritage, but makes it bold and fresh with the kind of expert touch that only a designer like Mariana can bring to a project. I thank my lucky stars every day that I chose to work one-on-one with a great designer than design my identity myself or go to a place like 99designs. I go to one person for all my design needs, and that person is so familiar with me and my business that she creates beautiful work that’s always perfect for what I need it to do. (Even when i don’t even know what I need, exactly. Or perhaps, especially then!)
Over the next few weeks, I’ll be sharing more of Mariana’s work with you, but the very first thing I want to share are my business cards. Early in the process, we both agreed that we loved the idea of having a variety of cards that fit a theme. Eventually, we decided that the backs of the cards would feature different animal silhouettes, and email addresses like woof@, meow@, chirp@, etc. Now that I have the cards in hand, I have a great time fanning the cards out in front of clients and letting them choose the card they like best.
Check it out, I even have a giraffe card. If I ever run into a giraffe owner, oh boy am I ever going to have the right business card for them!
(Mariana, you’re amazing.)
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